SPEC / 00 / VIRTUAL AI STUDIO

A photoshoot
you select,not book.

Qamera AI is a virtual product-photography studio. You select, compare and approve, with no prompts and no shoot. We build and run it ourselves, and we build AI like it for you too.

SELECT / COMPARE / APPROVE
Sample frame generated in the selected style - MEDITERRANEAN SUMMER
QAMERA·AIMEDITERRANEAN SUMMER - 01/06
STYLE LIBRARY / PULL A SWATCH
SPEC / 01

Product

A finished SaaS product that we build and run ourselves. It is live.

P1PRODUCT / LIVE

Qamera AI

A virtual studio for product photography and video.

Pick a product, model, scenery and style. The AI agent composes the frames and you approve them. No prompting. A session is ready the same day.

  • Packshots with automatic background removal
  • AI models and sceneries
  • Library of 11+ styles
  • HD video and reel editing
qamera.ai
SPEC / 02 / CASE STUDY

From idea to publicationin one day.

LAVELSWIMWEAR PRODUCER / LAVEL.PL
BEFORE / TRADITIONAL
Session cost (200 products)
PLN 250,000
Time to market
25 days
ROAS (return on Meta ads)
9.9
QAMERA·AI
AFTER / QAMERA AI
Session cost (200 products)
PLN 14,000
Time to market
1 day
ROAS (return on Meta ads)
13.52
-94.4%
SESSION COST
25x
FASTER
+34%
VIDEO THUMBNAIL CTR
+37%
ROAS (META ADS)

"Qamera AI gave me back control. This morning I came up with a 'Vogue in Sicily' session, and by the afternoon the photos were already in ads on Facebook."

Edyta, owner of LAVEL
Full case study

SOURCE: PUBLIC QAMERA.AI / LAVEL CASE STUDY

SPEC / 03

AI product photoshoot cost: PLN 14,000 instead of about PLN 250,000

LAVEL is a family-owned swimwear producer that has been on the market for 15 years. It used to shoot catalog photos on location; the last large session was in Malta, around 2019. The same scope, 200 products, cost PLN 14,000 in Qamera AI.

Item (location shoot, 200 products)Cost
Model from the USAPLN 68,400
Model from SpainPLN 45,600
Flights and transfersPLN 25,000
Accommodation and foodPLN 30,000
Photographer with assistantPLN 30,000
Makeup and stylingPLN 20,000
Locations and permitsPLN 12,000
Post-productionPLN 19,000
TotalPLN 250,000
Qamera AI, same scopePLN 14,000

The difference is PLN 236,000, or 94.4% less. The PLN 250,000 breakdown is a reconstruction of a typical shoot of that scale from the known total and parameters (two models, about six shoot days, the 2019 USD rate), not the client's invoice.

The amount is not the whole story. Each location shoot was a single trip: the weather could ruin it, there was no second attempt at the same price, and tailoring fixes only showed up in the photos. Per-photo billing made the number of shots per product a cost decision, not a creative one. And there was no way to test the concept before spending the whole budget.

SPEC / 04

How the rollout went

  • September 2025: start. Scope was photos only; range, pricing, ad channels and the promotion calendar stayed the same.
  • Late November 2025 to mid-January 2026: the largest wave of new photos. Other parts of the range followed gradually.
  • August 2026: a large part of the store, though not all of it, has new photos.

The new photos went to four places: product pages, the Meta ads catalog, Google Merchant Center and social media posts. Time from a shoot idea to a publish-ready photo fell from 25 days to one day (LAVEL's measurement).

SPEC / 05

What changed in the numbers

Q1 2026 is the window in which nothing but the photos changed. Compared with Q1 2025:

MetricQ1 2025Q1 2026
Orders6041,248
RevenuePLN 253,266PLN 641,856
Average order valueabout PLN 419about PLN 514

In Meta ads, ROAS rose from 9.9 to 13.52 (+37%), link CTR from 3.75% to 5.69%, and cost per click barely moved (PLN 0.30 and 0.31). Clicks from Google Shopping rose from 21.6k to 60k, after falling the year before. From 1 January to 31 July 2026, store revenue was 2.13 times higher than a year earlier.

The case study does not attribute all of the growth to the photos; it says the change started with them. There is no product page conversion data, because the store does not collect it. Sales data comes from Baselinker, ad data from Meta and Merchant Center.

SPEC / 06

AI product photos for fashion brands: when it makes sense

The LAVEL case suggests AI product photos change the most for a fashion brand when:

  • the range is large and seasonal, so a location shoot every season eats the budget or never happens,
  • the photos work in ads, where the number of variants to test and how fast a new idea reaches a campaign matter,
  • the brand wants to test an idea before spending money, not after.

A brand that sells a handful of products a year and already has photos that work will gain less.

We can roll it out for you

Qamera AI is a ready tool: a store can use it on its own. If you need more, such as connecting photo generation to your product catalog and sales channels, or your own process on the same technology, we build it as a rollout. Book a meeting and we will work out which route makes sense for you.